Like me, you have probably read dozens of articles that speak on how LinkedIn is primarily for professional networking and Facebook for personal sharing and pictures. Not any more, the line is blurred. Today, Monster announced Professional Networking Application on Facebook Platform. Monster is not the first mover, BranchOut came out with professional networking app few months ago and is going strong with 800,000+ users.
LinkedIn with it’s stellar growth in the past few years and recent IPO has changed the dynamics of passive recruiting and has been the major source of Talent acquisition in the recruiting market. LinkedIn with it’s 100 million users, is already tapping into the valuable data it has and will have the first mover advantage to build any kind of analytics platform. If you have missed the story, you can see Reid Hoffman talk about data Data Wrangler of The Modern Age .
Facebook, on the other hand has provided a platform and user base for applications like BranchOut and Monsters to leverage. With it’s 700+ million users and about 47% of users filling out their work experience (Source: Hodes Group from a survey of 5000 users) is quite compelling. Monster already has an advantage over BranchOut with it’s 35 million user base who could potentially use the “BeKnown” application. Both Monster and BranchOut are in very strong position to tap this huge potential. Over the coming weeks, it would be interesting to see what kind of explosion Monster will have vs. compared to BranchOut.
What do you think? Are you ready to extend your professional networking on Facebook. If you are looking for a job right now or in the next few months, would it change your preference of using one or the other platform. Would it be cool if there was a way to synchronize connections from 1 platform to the other and solve the end-user pain?
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