Posted in Careers on August 5th, 2010 by Bijoy Venugopal

Is effective social networking really about spending all your life online? Perhaps not, but the quality of the time you spend does matter. Social networks have their relative strengths and weaknesses and your success is determined by how smartly you use their features, what attributes make you marketable or employable, and ultimately about how you project yourself.

Career shifts are today becoming more common than in the past. However, if you are planning to change career paths after a long stint in any particular industry, take a deep breath. Before you take the plunge, consider the pros and cons. This is particularly important for entrepreneurs – there’s no need to hang onto a business that doesn’t interest you any more just because you started it. However, before you shut shop or sell out, take time to ponder about your afterlife and those of your dependents and employees.